Approval process clarification

April 6, 2009, Author: pixmac, Categories: Photographer, Uncategorized, Usability

We were talking with Erik from Imagery Majestic this weekend about questions popping up in communities and forums about the approval process. And we want to be fair and clear about this. For clarification of the issue, read more below.

Why were the all pictures rejected at once on Friday 3th April?

Vitezslav Valka, CEO: “Our approval system was under heavy development over the last few weeks. We’ve finally made a number of crucial improvements there. As you may know, the process was slow but we have found a solution to fix it. I would like to walk you through the process as it was on Pixmac until the end of last week. I’ll also go over the new one, which will be more effective and clear to our contributors.”

Old approval process

  • picture is uploaded and sent to approval
  • reviewer inspects the photo and sends it to editors (team coordinated by Denisa Haveldova)
  • editor verifies the decision and finally sends it to web or to rejected pictures
  • user gets an email per photo (lots of emails sometime)

New approval process

  • picture is uploaded and sent to approval
  • reviewer inspects the photo and sends it directly to web or to rejected pictures
  • user gets an email once a day
  • user can dispute (complain about the rejection) up to 30 decisions per week until a month from rejection
  • disputes go to editor in chief (Denisa) and she makes final decision

The approval process is unclear to us. Solution?

Vitezslav Valka, CEO: “This should be much clearer now. When we were slow with our reviews, we decided to review (review again by Editor) the approved pictures first. The reason for this is simple: Get the pictures online and selling as soon as possible. That is why some of you were getting a few accepted and a few rejected pictures in last few weeks. Friday’s big rejection was a result of the dispute option being implemented. So from that moment, we don’t have to wait for the Editor’s final decision. The process is now pretty fast and I hope it is clear to everybody.”

Why is the rejection rate sometimes about 50% ?

Denisa Haveldova, Content: “The approval rate may sometimes be different from other agencies. Remember that we don’t have any upload limits, we’re happy that contributors upload a lot to Pixmac. Unfortunately we’ve experienced that a huge number of very similar pictures from one shoot will be uploaded, without any review from the photographer. We’ve also found that some contributors don’t check images in Actual size (Zoom to 100%) before uploading. So pictures that seem to be great at first, unfortunately don’t meet our criteria for the technical quaility, sharpness etc.

As to the reasons of refusal: Please keep in mind, that the text of the reasons for refusal is automatic. It aims to fit to the particular picture as much as possible, but of course each picture is individual, and from time to time it can happen that it will not explain the problem of the picture exactly.”

If somebody has 498 pictures approved and needs 500: We’ve seen some contributors who are only a few pictures short of the “500 accepted” goal from February. This is mainly caused by uploading a little more than 500 pictures to Pixmac without keeping in mind that some of them could be rejected. But everybody makes mistakes, so we have decided to pay the $500 or $100 even for 480 pictures.

Contact us if you have an individual problem!

If you have any questions about this issue, contact us via comments below, or send us an email. We’re here for you! Denisa Haveldova is the head of approving/editing team and she knows everything about our content. You can contact her directly: If you have a question regarding a particular image, the best thing is to mention the ID or put a link to it in the email body. Other technical issues are under the control of Vitezslav Valka, the CEO of Pixmac. Anything else can be solved by Contacting us directly.

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  1. “Why were the all pictures rejected at once on Friday 3th April?”

    So all photos were rejected on the 3rd assuming people would dispute the rejections? And this is an improvement on the old review process? It might save Pixmac some time by rejecting all those images, but it doesnt save me any time having to resubmit.

    travis manley, April 7, 2009 @ 9:23 pm

  2. Travis you’re right. We’re improving as fast as possible.

    vitezslavvalka, April 20, 2009 @ 11:27 am

  3. I don’t see it as an improvement to reject all images and I am pretty sure Travis neither. I have stopped uploading to the site for the moment until this gets rectified and my last emails answered. SY

    hospitalera, May 15, 2009 @ 9:17 pm

  4. I wrote two emails regarding this issue to Pixmac and have still not received an answer. SY

    hospitalera, May 23, 2009 @ 1:40 pm

  5. I am pretty mad about this whole situation, but not all that surprised. I will not upload any new content until Pixmac goes back and gives me what I feel is a fair review on my uploaded photos.

    travis manley, May 23, 2009 @ 3:18 pm

  6. Travis and Hospitalera,

    we are not trying to be unfair with reviews. We just want to have great content and as you know, reviewing is subjective and everyone can make a mistake.

    We are trying to find some better solution for everyone to be happy. If you have any suggestions, please, contact us.

    Lucie, Pixmac

    Lucie, May 25, 2009 @ 9:10 am

  7. Hospitalera: Can you let me know dates of your emails and where did you send them? They cannot just dissapear, we’ll find them here or please re-send them to Thx.

    vitezslavvalka, May 25, 2009 @ 9:21 am

  8. I just wrote to Lucie and also forwarded her the review email in question. SY

    hospitalera, May 25, 2009 @ 9:52 am

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